An amazing thing in today’s time is the ability to break boundaries and showcase your style. You can see this very clearly in today’s fashion, as people mix what was chic about the past together with what is “in” in the present, and even what might be in...

Are you wondering why your sales numbers are under performing? One of the factors why this is probably happening is because of a poorly crafted value proposition. The latter can make or break your campaign and branding, so you need to take steps to improve it....

Your credit score significantly controls your credit limit. When running a restaurant or a resort, loans are vital for survival. With a higher credit score, you can get a larger amount of funding and even secure unsecured loans. So how do you maintain that credit...

“You brand is what other people say about you when you’re not in the room.” This quote from Jeff Bezos, the founder of Amazon, says something important about the importance of branding. When you build a recognisable brand, people will remember...

One of the things you would really like to do is spend quality time with your loved ones when you are off from work. It’s the perfect time to bond with your spouse and kids, share stories and jokes, and have fun together. Family vacations are great and going...

A water damage insurance claim can be a confusing process for many homeowners, especially if you are unaware about whether or not certain damages are covered under your plan. Policies for water damages normally form part of home insurance. While certain terms under...

Many entrepreneurs, both rookies and veterans, are interested in the food and beverage industry because of its high potential for profits and growth. If you’ve always wanted to build a liquor store, consider these tips on how to grow your business, especially...

Are you trying to enter a new market in another country with a different culture? If so you will need to translate your brand message to communicate with your audience. A direct translation is not enough, as you might lose some or even most of the meaning you...