The team is overflowing with ideas when it’s your first advertising campaign. Give it a few months, and you may have a hard time looking for fresh ideas from the same group of people. It takes some time to look for timely ways to advertise, but does this mean you always have to start over?
That doesn’t have to happen if you know these strategies:
Using the Company Vehicles as an Advertising Platform
Company vehicles are there to transport products or people from one destination to another. What if there’s a way for you to use them to advertise the business while they’re on the road? This is easy with the help of vehicle wraps, which you will see around Salt Lake City as a marketing tool used by your competitors. Don’t let their business be the only one that motorists see on the road.
Setting Up Digital Billboards
Another way to advertise to motorists is through the use of billboards. These are spaces that are rented out to businesses and even individuals who want a particular message displayed for everyone to see. This is a good way to reach out to those clients who are stuck on the road because of the heavy traffic. They can’t be on their phone or in front of the television, but they can still be acquainted with your brand.
Working with Influencers
Social media influencers have a reputation to always be on trend. This means that whatever they wear or advertise on their blogs, social media accounts, or channels will be considered trendy by their followers. Give them some of your newly released products to review or send them merchandise to wear to put your brand on their followers’ radar.
There are plenty of advertising opportunities surrounding you. All you have to do is learn to use them wisely and for the long haul.