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by Admin on Feb 9th 2018

Marketing has always been an important factor in running a business. After all, it is one of the most effective ways for people to your brand. The rise of an online presence through websites and social media has shifted the focus of traditional marketing to digital...

by Admin on Feb 7th 2018

People all over the world enjoy a good cup of coffee. There are coffee shops where people can relax and unwind with a cup of their favorite blend. If you have a coffee shop, you already know that there is a lot of competition. This could make you look for ways...

by Admin on Jan 18th 2018

Companies think that investing in marketing tools and strategies make great business sense for one good reason: Marketing brings products and services to the attention of consumers. If you’re starting your own business, why not heed this widely accepted notion...

by Admin on Jan 9th 2018

Put yourself in the shoes of consumers for now. You’ve been eyeing this branded leather handbag online for quite some time now. You’ve looked at different vendor sites and noticed their prices differ dramatically. Reviews on each site mention that imitations...

by Admin on Aug 31st 2017

Sometimes the color of a shirt looks different on the screen of a customer; sometimes the fit just isn’t right. There are also instances when customers just don’t like the product and want a different one. Regardless of the reason your customer is returning...

by Admin on Aug 2nd 2017

Nowadays, people wear pieces of jewelry for different reasons and purposes, such as self-expression, decoration and others. It does not matter what your purpose may be, what matters most is how you carry yourself with it. If you decide to make money out...

by Admin on Jul 4th 2017

When you are new to business, there are obviously a lot of things to learn. Though experience may be a great teacher, one is wiser if one can anticipate problems even before they happen. There are some vital areas of which every first-time business owner must...

by Admin on Jun 13th 2017

“You brand is what other people say about you when you’re not in the room.” This quote from Jeff Bezos, the founder of Amazon, says something important about the importance of branding. When you build a recognisable brand, people will remember...

by Admin on Jun 1st 2017

Are you trying to enter a new market in another country with a different culture? If so you will need to translate your brand message to communicate with your audience. A direct translation is not enough, as you might lose some or even most of the meaning you...

by Admin on May 29th 2017

Are you looking for ways to increase your bookings and conversion rate? If so, then you should try using a virtual tour, which is one of the most popular go-to strategies of many hotels these days. Experts cite that travelers who are planning a trip will spend...