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by Admin on Jun 13th 2017

“You brand is what other people say about you when you’re not in the room.” This quote from Jeff Bezos, the founder of Amazon, says something important about the importance of branding. When you build a recognisable brand, people will remember...

by Admin on Jun 1st 2017

Are you trying to enter a new market in another country with a different culture? If so you will need to translate your brand message to communicate with your audience. A direct translation is not enough, as you might lose some or even most of the meaning you...

by Admin on May 29th 2017

Are you looking for ways to increase your bookings and conversion rate? If so, then you should try using a virtual tour, which is one of the most popular go-to strategies of many hotels these days. Experts cite that travelers who are planning a trip will spend...

by Admin on May 15th 2017

You might have reached the point wherein you feel tired trying to make patients knock at your veterinary practice’s door. And while every vet would definitely spend time and resources promoting their skills, knowledge, and experience, it shouldn’t...

by Admin on May 10th 2017

Marketing experts have always stressed the importance of packaging in selling a product. These days, however, packaging has become so important that it can be the sole factor in a consumer’s buying decision. One of the studies that looked into the importance...

by Admin on May 3rd 2017

Web design involves many principles and techniques that will make your online place visually stunning and useful. And one of those ways is using images. Your website will become drab and tedious if it’s just full of text. But if you want it to grab attention...

by Admin on Apr 27th 2017

The competitive atmosphere surrounding practically any business is fiercer now than ever before, but the availability of online avenues to all businesses makes for a more level playing ground. Small businesses have a better chance of competing with bigger and more...

by Admin on Apr 21st 2017

When you start a business, whether large or small, you want to do your best to attract customers. If this is your first time running a business, you might not be entirely familiar with all your promotion options. Fortunately, knowing the best methods for promotion...

by Admin on Mar 31st 2017

One of the most important metrics in search engine optimization is conversion rate; traffic is nice to have, but the success of your campaign hangs on the amount of visitors who buy or at least sign-up. The landing page plays an important role when it comes to...

by Admin on Mar 24th 2017

There are many approaches to marketing today, but one of the most famous and proven ways to increase revenue and website traffic is direct response marketing. This is a marketing strategy where you encourage customers’ responses. Browse around commercial websites...