Creating a Social Media Presence

Saturday, 10 December 2011 Written by Puneet Lakhi


Why Should You Optimize for Social Networks?

Young entrepreneurs grew up with social networks, but is often overlooked in the beginning stages of an online start-up. Exposure on social networks is one of the cheapest and most effective ways to get your website out there.

By creating a business presence on Facebook and twitter to regularly post links to new content, and respond to users who reach out, you can make your web presence more interactive and dynamic. This allows you to react to what your users want, and ultimately helps put a personality and face to your site.

Creating a social presence, while it may seem like unnecessary extra work when you’re busy focusing on the core operations of the website, is key to getting your site out there.  A report from Search Engine Optimization firm BrightEdge stated that jut including a “tweet this” button on your site (very easy to add through a simple plugin), can drive up to seven times more traffic to the site.

Social media can help your content or website go viral and spread much faster than usual. People are much more likely to purchase something based on a mention by a friend in social media, which is why many retailers like have added the quick option to tweet or post on facebook about your purchase directly after you complete a transaction.

Another reason it’s important to get people talking about your website is that one of the key factors for how your website will rank in search engines depends on how many prominent websites (and blogs) link back to your site or any of its pages, referred to as backlinks. The mindset Google and other search engines use with this is that the more people (the more prominent the better) who link to your site, the more important or expert a source you must be. For example, if a popular news or blog site with a good amount of traffic links to your used textbooks site under “Used Textbooks”, this will help your site rank higher for the keyword “Used Textbooks”.

Social Media checklist:

1. Create accounts and pages on Facebook, twitter, and potentially LinkedIn.

2. Post about latest additions, promotions and new content on your website.

3. Engage with your audience to find out about their needs and get feedback.

4. Make it easy to share your content with social media buttons

After all, you could have the greatest content and best site design, but if you can't market your site and get it out there, what's the point?

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