These Facts Show That Americans Still Love Sandwiches

Sandwich with friesGo to YouTube and you’ll find dozens of tutorials on how to make prepped meals. Step outside, and there are several new restaurants that offer unique flavors.

If you’re thinking of buying a sandwich shop franchise, can you still compete despite the saturated market? The answer is yes: because Americans still love sandwiches.

About 47 percent of American adults eat one or more sandwiches. Moreover, the consumption hardly differs among age groups. It means sandwiches appeal not only to children or teens. They are also a staple for the millennials and the baby boomers, which are now two of the biggest consumers in the country. While they can eat a sandwich anytime, they usually take a bite during lunch and dinner.

What Sandwiches are They Eating?

From 2009 to 2012, most people who ate a sandwich preferred cold cuts, such as turkey ham. Only 12 percent preferred poultry while 9 percent opted for other types of meat. Among the non-meats, one of the most favorite combinations is peanut butter and jelly. In fact, a typical American may eat 3,000 of these in a lifetime.

Healthy Options

While you can always serve the classics, focusing on healthy options will work to your advantage. That’s because Americans are becoming more conscious about their health.

In a survey by PricewaterhouseCoopers (PwC), the team found that about 47 percent of the millennials changed their food choices to something healthier in 2015. These changes in their diet also influence their choices of restaurants. More people would eat in one that offers a healthy menu.

Croissant sandwichHow do Americans define a healthy food? A survey by Food Insight provides an answer. For consumers, it should be rich in nutrients and healthy ingredients. It should also be free of preservatives, additives, or artificial ingredients.

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Indeed, Americans still love sandwiches. It’s understandable because they’re delicious, easy to bring, and loved by many. But consumers’ tastes are changing, and this means would-be sandwich makers must pay attention to that.