Online attention is always good for start-up businesses. The digital age can help build your brand and attract more customers worldwide. Promote your company’s products and services with five online marketing strategies that are cheap but also effective.
Make Use of Social Media
Facebook, Twitter, and Instagram are popular online platforms that are easy to access and operate. You can choose your audience based on their likes, age, location, and other criteria that fit your brand. Create interesting posts and update your pages daily to engage customers and attract a bigger following.
Develop a Website
An efficient and pleasant-looking website can always lead your business to more clients. Aside from content and credibility, website traffic is also significant to your brand’s online presence. Allocate budget and hire a digital agency that will promote your business. Purpleclick.com is one of the SEM companies in Singapore that can rank your company in search engines like Google, Yahoo, or Baidu.
Offer Online Shopping
Online shopping is a good source of revenue for your start-up business. Because of smartphones and tablets, e-commerce has grown into a billion-dollar industry in 2014. Just recently, Chinese e-commerce giants Alibaba earned $14.32 billion in its Singles’ Day shopping festival, making it the biggest online spending across any market.
Build a Strong E-mail List
Building a strong e-mail list also means building your business. Stay in touch with your customers by sending them informative emails, exclusive offers, and discounts through attractive newsletters. Make sure that you are still connected to them even if they don’t purchase regularly from you.
Keep a Good Reputation
Reputation is substantial to a budding brand. After building traffic in your website and social media pages, keep your reputation high by generating positive reviews online. Make clients happy by delivering services on time and asking for feedback. These reviews serve as reference to potential customers. Remember that when a customer decides to buy from your business, he looks for reviews of your company first.
Engaging with customers online is important for your start-up business. Whether you’re in the food, travel, or retail industry, a consistent online marketing strategy is part of your brand’s success.