Companies think that investing in marketing tools and strategies make great business sense for one good reason: Marketing brings products and services to the attention of consumers.
If you’re starting your own business, why not heed this widely accepted notion and come up with a marketing strategy of your own? Below are suggestions that can help you:
Advertise on paper
People still respond positively to advertisements they can read in print. Whether it’s the opening of your business, the launching of a new product or service, or the announcement of a sales promotion, you can advertise in the local newspaper or print brochures, flyers, leaflets, or posters to get publicity for your business. Make sure the information and visuals are interesting enough to entice people to check out what you’re offering.
Have an online presence
One of the easiest ways to reach prospective clients nowadays is through the Internet. It would be advantageous to establish a strong online presence for your business. Start by putting up a company website and signing up on the different social networking sites (Facebook, Twitter, and Instagram). Afterward, be active online by posting, sharing, or commenting regularly on these platforms. Amidst the frenetic online activity, however, don’t lose sight of the most important thing — promoting your business.
Maximise public exposure
If your business has a physical store, maximise it by putting up posters and product samples where passers-by can easily see them. Participating in events, such as local fairs and trade shows, attended by numerous people is also an option for businesses with or without physical shops. At most of these events, you can set up a booth, hand out your printed marketing materials, and showcase — and even sell — your products or services.
As a final point, remember that however brilliant your marketing strategy may be, it will be rendered worthless if you’re not truthful about what your business offers.