“You brand is what other people say about you when you’re not in the room.” This quote from Jeff Bezos, the founder of Amazon, says something important about the importance of branding. When you build a recognisable brand, people will remember and recommend your products and services to their networks.
There are branding agencies in Melbourne that can help you improve brand recognition. Here are some tactics that enable you to become a recognisable brand.
Old-School Customer Service
Customers remember the brands that gave them first-rate customer service. The details matter such as remembering what a client wants and has previously bought, listening to suggestions and recommendations, and going the extra mile.
These can mean the difference between a visitor becoming a loyal client or just a one-time buyer.
Value is the perception your target customers have of your products and services. Set and exceed the expectations of your audience by priming them with branding messages. You must be able to give more when someone chooses you over the competition.
This can come in the form of discounts, two for one special, first-rate 24-hour services or delivery within the day. You cannot just make promises and fail to deliver; do this enough times, and you will lose substantial market share.
How-Tos and Tips
Email marketing is not dead. You can still use this strategy to stay top off the mind of your target audience. Add value to the newsletters you send by including how-tos about your latest products, apps and purchasing options.
You can send your customers tips on how they can maximise discount codes online and offline. You do not want recipients to think that your emails are spam, give them value and they are likely to click it.
Develop a Strong Brand Message
Your brand message must be consistent and is a representation of your company’s values. People want to know more about your business and if you are the solution to their problems. Convey your value proposition clearly and stay on message regardless of the platform.
These strategies allow you to build brand recognition. Implement these to gain a competitive advantage and rise to the top of your niche.