Events are among the many forms of marketing. And just like any marketing and promotional activity, it needs some exposure for it to become a hit. It may sound cliché, but it is true. You need to drum up some excitement and encourage people to be part of it.
Yes, it may sound a lot of work. Whether it is a home show or a concert in Utah, if you know where to start, what you need, and who to work with, things will become much easier and more bearable.
Below are just some of the things you need to keep in mind:
Set up some teasers
If you have a lot of time to spare, you might want to release some teasers. This will make your target audience excited, especially if the event involves some new releases and discounts. A smart, funny, and witty teaser will certainly hit the spot. Use your social media or go for old methods, such as posters.
Use direct marketing
Direct marketing has never lost its charm, and it really suits your campaign, knowing that events are on-ground marketing executions.
Other than giving away discount coupons, you might want to give away samples of your products (in case it is a product launch) or free tickets to random passersby (in case it is a concert or the likes of it). Direct marketing will help you spread the news of your event through word of mouth.
Use digital smartly
There are things you can do to market your event online. For one, you can have an announcement and send individual invites via peer or personal messaging. You can even start a hashtag campaign for your teaser and launch phase.
That way, tracking the reach of your event will be much easier.
These three tips are just some of the things that will help you market your event. If you want to cover every base, do not hesitate to work with a reliable event organizer.