Retaining Traffic After Domain Change: It is Possible

Address Bar of Web BrowserMany business owners swear not to change domain names at any point. After all, such a simple move is too risky, as the business will instantly lose any traffic it currently enjoys. The dreaded 404 page will greet new visitors as well, and failing to employ redirects will negatively impact good rankings.

Whether it is due to a re-branding, a more desirable domain becoming available, or deciding to unite the site’s mobile and desktop versions, switching to a new domain without suffering the consequences is actually possible.

“Coming Soon” Page

It is always a good idea to build a “coming soon” page in preparation for the new site, as this allows those search engines to crawl and index the new website. Not only does it help search engines detect the new domain, but also informs site visitors about the move.

The experts at Visitorz say that is not possible to recover 100% after doing this, however. Fortunately, there is one solution to regain the traffic: buying them instead.

Proper 301 Redirects

Businesses must make sure to redirect all their visitors to the new domain, as well as redirect the relevant internal pages to the internal pages of the new domain, using 301 permanent redirects. This technique is the heart and soul of a domain change, as it helps send users to the right pages on the new domain. This will also tell the search engine that the page has been moved.

Google Webmaster Change of Address Tool

Telling search engines about the movie is important as well. With Google, in particular, webmasters or site owners should use the Change of Address tool in the Google Webmaster Console to specify that the old site has been transferred to the new address.

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Dismiss the idea as much as you want, but at some point, your business might have to switch domain names. When that happens, ensure that you experience a smooth switchover by conducting all the necessary steps.