Last Tuesday, April 21, 2015, saw the release of earnings reports of three well-established restaurant operators in the United States including Chipotle Mexican Grill. The establishment, which is famous for their rice bowls and big burritos illustrated the impact of the changing trends in the industry, particularly the preferences of American consumers
Based on an interview with one of the officials of the famous restaurant chain, sales of Chipotles symbolize the tastes of the millennial generation, surpassed the billion-dollar barrier for the first time. This happened despite experiencing various complications with its pork supply, which hindered operations due to the unavailability of its famous carnitas. A popular item on their menu made of fried pork, cut into small pieces, then served on a soft corn tortilla with cilantro and onion.
According to Brinker International, the operator of Chili’s as well as Maagiano’s, it was hopeful that additional investments in technology will help develop loyalty among customers, there by sustaining and building sales, climbing 3.3 percent, to $784.2 million, in its third quarter, which ended March 25.
The company behind KFC, Taco Bell and Pizza Hut known as Yum Brands, however, continued to struggle to reestablish its hold on the Chinese market, where sales continue to go down due to complications about the safety of the meat coming from suppliers.
Fast food restaurants such as chipotle who allow their clients to customize their meals, and still prepare them within only a couple of minutes are gaining upward momentum in the industry. In fact, sales arising from stores during the first quarter, which ended just last march 31. Sales rose to as high as $1.09 billion, which is about 20.4 percent, from last year’s $904.2 million. Profits skyrocketed to $122.6 millions
Steve Ells, Chipotle’s co-chief executive, said in a statement that, “We are very proud of our start to 2015, as our average sales volumes reached a record $2.5 million per restaurant,”
Despite this success, various investment analysts stated that they have been experiencing stronger comparable sales, and the company shares, which improved by .8 percent on Tuesday, fell more than 5% in after-hours trading
The issue with pork suppliers has prompted Chipotle to rotate supplies around the country. A move, which experts believe would further set improve chipotle’s numbers.