Influencer marketing, whether you like it or not, is an insanely effective tool to get your brand out there. The influence of bloggers, YouTubers, and...

Put yourself in the shoes of consumers for now. You’ve been eyeing this branded leather handbag online for quite some time now. You’ve looked...

“You brand is what other people say about you when you’re not in the room.” This quote from Jeff Bezos, the founder of Amazon, says something...

The logo is a visual representation of your brand’s identity; it can create powerful associations, whether good or bad and may even elicit an emotional...

Nike is one of the most iconic brands in the world today – and it didn’t happen accidentally. The success of Nike can be traced back to how well their...

“Design is not just what it looks like and feels like. Design is how it works.” This is a quote from one of the world’s greatest innovators,...

Branding is very important, especially for startups because you need to make a mark and stay in people’s minds. To effectively build your company’s...