For fair trade participation, you need to prepare a lot for your booth counter, sales pitch, and other visuals. But, you must also consider your flooring, too.
Your booth flooring literally grounds your client to what transaction and brand they are dealing with. That is the reason companies that offer expo display materials, like Smash Hit Displays, usually include flooring in their items. It is one way of giving the audience both abstract and physical feeling of your brand.
Flooring and Branding
With many booths in one place, it is possible that yours will look similar to another. Flooring design can provide the necessary character to make your stall unique.
You can think of your booth as a person doing your sales talk. You should put in the right information and use proper ways of delivering it. Make sure it reflects your brand and deliver your message verbally, textually, and visually. You should dress it up and make it look good, from head to toe, from background to the floor.
Your booth flooring can reflect your brand and business in many ways. It may be through the color, texture, or the material used.
Choosing Your Floor
Carpets, interlocking, and flexfloor can give the feel of elegance and formality. This is ideal for real estate booths or those that deal with formal transactions. Choosing the right color of carpet that reflects the brand can be beneficial.
Raised floorings are for exhibits. If you have a sample that you want to emphasize, then raise it. This is typical for car shows and other demos. You may use this to present the latest item from your brand.
Some companies that try to invite the younger population make use of printed-floors. These floorings may have bright colors or suggestive texts. It is good for brands that have catchy taglines or those relying on textual appeal.
There are also turf floorings that offer the artificial grass feel. Real estate and car dealers usually use this during outdoor fairs. It can look formal and at the same time not out of place.
There are a lot more types of floorings for fair-trade events that give different charms to a booth. What matters most, however, is that your booth has the right sales literature, appearance, and staff.