Public relations can be as important as promotions when you own a veterinary clinic. After all, your company's image will reflect on the services you offer to pet owners and their respective pets. If you intend to increase your public relations rating, here are some ideas — all starting with the letter C — to start you off properly.
Customer Favors – Your company is into the business of service and care, so that should reflect on you, your staff, and your services. It pays to add a few perks here and there. Be willing to offer discounts to those you feel who need it. Positive Impressions, LLC suggests handing out veterinarian promotional products for new clients and longstanding customers. Send out reminders or birthday e-mails. Every little thing helps, so be committed to caring for your clients.
Continue Learning – No one can say that they're done learning new methods or processes. The same can be said about veterinaries. Keep yourself updated with new medical treatments and scientific approaches in animal care. Check new medical equipment and materials that you can use to improve your clinic's services and facilities. Attend conventions and conferences, so that you can learn from fellow practitioners. The more you improve, the better your customers will view your clinic.
Care for Your Employees – The best advocates of your cause is still your workers. After all, you did hire them out of their expertise and experience with animals. Schedule time to talk to them, share a meal with them, or even go out and enjoy each other's company outside the office. It follows that a caring boss also has compassion for their customers and isn't in the business simply for profit.
These triple Cs that can improve your clinic's PR are easily applicable once you set your heart to it. It may require a lot of heart and commitment, but the returns are worth it. If your customers see your intentions, they will eventually be the best word-of-mouth advocates you can ever have.