Mobile phone technology has evolved beyond merely serving as a tool for communication, especially since developers discovered ways to make handheld devices as smart as possible.
Mobile phones today are no longer an accessory, but rather an important part of everybody’s daily routine. This is why from a marketing perspective, companies should see this as an opportunity to reach a wider market. For 2017, digital marketing will continue to be a prominent tool for promoting your brand aside from other traditional methods.
Are you familiar with some of the already available strategies out there?
If you are the type of person who looks for their phone as soon as they wake up and fiddle with it before going to bed, chances are you are among the 91% of adults who keep their phones within reach each hour per day.
Marketing your brand is not as simple as collecting random phone numbers and sending unsolicited messages (which you must not do frequently by the way). Despite people being glued to their smartphones, it does not serve as an invitation for companies to distribute unwanted messages. This is especially true if they did not voluntarily provide their contact numbers.
The appeal of using mobile marketing campaigns, when carefully executed, lies on the premise of positive reinforcement. Convenience stores and food retailers are some businesses that are already harnessing the benefits of mobile SMS marketing. Singtel Media and other experts explain that these companies have learned to adapt to the changing consumer landscape, as they make use of online channels in an attempt to boost their business.
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Mobile marketing is an efficient way of reaching out to potential customers, but take note of certain best practices to ensure that your business earns a good impression instead of having an intrusive reputation.